"This production milestone is a clear example of our customers' growing demand for our innovative and reliable automotive products that provide increased vehicle safety and stability," said Scott Dahl, director of marketing and product planning, Robert Bosch LLC. "Bosch's ABS, TCS and ESC technologies are proven to deliver an outstanding level of safety for consumers, and we continue to develop additional features to increase future vehicle safety." In 1978, Bosch launched the first electronically controlled ABS, followed in 1986 by TCS and ESC in 1995. Bosch, the company that pioneered ESC, first brought the technology to market on the Mercedes-Benz S-Class. Today, Bosch ESC is featured on such vehicles as the BMW X3, BMW X5, Cadillac Escalade, Chevy Silverado, Chrysler Pacifica, Dodge Durango, GMC Acadia and Toyota Camry. ESC builds on a foundation of ABS and TCS technology to function instantaneously and independently of the driver's actions. The system maintains continuous analysis of driving conditions to determine the driver's intended course with respect to the vehicle's actual movement. If unintended action, such as "fishtailing," is detected, ESC applies precisely defined brake pressure to the appropriate wheels and, if necessary, reduces engine torque, significantly decreasing the risk of an accident. An Insurance Institute of Highway Safety (IIHS) study released in 2006 highlighted the significant safety benefits of ESC by determining that if installed on all vehicles, ESC could prevent nearly one-third of fatal crashes each year, up to 10,000; reduce rollover risk by as much as 80 percent; and reduce insurance losses under collision coverage by approximately 15 percent. Additionally, Bosch is the leader in the ongoing development of ESC by expanding the innovations to include features such as roll mitigation function (RMF), used to aid in the prevention of vehicle rollover in high center of gravity vehicles, and trailer sway mitigation (TSM), used to prevent unstable oscillations and trailer sway. Bosch also offers other value-added ESC functions, including hill descent control, hill hold control, soft stop, traffic jam assist and controlled deceleration driver assistance systems. The Bosch Group is a leading global manufacturer of automotive and industrial technology, consumer goods, and building technology. In fiscal 2006, approximately 260,000 associates generated sales of 43.7 billion euros, or $54.9 billion. Set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as "Workshop for Precision Mechanics and Electrical Engineering," the Bosch Group today comprises a manufacturing, sales, and after-sales service network of approximately 280 subsidiaries and more than 12,000 service centers in over 140 countries. In North America, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial automation and mobile products, power tools and accessories, security technology, thermo-technology, packaging equipment and household appliances. Bosch employs 24,750 associates in more than 80 primary and 20 associated facilities throughout the region with reported sales of $8.8 billion in 2006. For more information on the company, visit www.bosch.us Source: Robert Bosch LLC |